Amazon SP-API Connected Platform

The analytics command center for Amazon brand agencies

MerchMan connects directly to Amazon via the Selling Partner API to give brand marketing agencies real-time P&L, automated alerts, and AI-powered data analysis โ€” across every brand they manage.

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Account managers are drowning in spreadsheets

Indian brand marketing agencies managing multiple brands on Amazon spend hours every week manually compiling data that should be automatic.

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Manual data hell

Settlement data arrives as raw CSV files. Teams manually import into Google Sheets, build complex formulas, and update per brand โ€” hours of work that breaks every time.

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No cross-brand visibility

An account manager handling 5 brands opens 5 Seller Central accounts, 5 dashboards, 5 spreadsheets. There is no single view of which brand needs attention today.

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Knowledge disappears

When an experienced account manager pauses a campaign or adjusts a bid, that reasoning goes nowhere. When they leave, the institutional knowledge disappears with them.

Connected, automated, intelligent

MerchMan uses the Amazon Selling Partner API to pull your data automatically โ€” no manual exports, no formula maintenance.

1

Connect via SP-API

Authorize MerchMan to access your Amazon seller account using OAuth. MerchMan uses SP-API to pull settlement, sales, advertising, and inventory data.

2

Automatic P&L computation

MerchMan computes gross profit, net profit, margins, ACoS, TACOs, and TDS/TCS handling for Indian marketplace data โ€” updated every day automatically.

3

Command center view

See every brand in one ranked dashboard. Spot which account needs attention this morning before you open a single spreadsheet.

4

AI-powered analysis

Ask questions in plain English. "Why did Kridlo's ACoS spike this week?" โ€” get an answer with the specific campaigns and data behind it.

Everything your agency needs, in one place

Built specifically for Indian brand marketing agencies managing multiple brands on Amazon India.

๐Ÿ“ˆ Multi-Brand Command Center Core

Ranked view of all managed brands with today's sales, net profit, PPC spend, ACoS, and active alert count. Know where to focus in seconds.

๐Ÿ’ฐ Automated P&L Engine Core

Gross profit, net profit, net margin โ€” computed automatically from SP-API settlement data. Handles TCS (CGST/SGST/IGST) and TDS (Section 194-O) for Amazon India.

๐Ÿค– Talk-to-Data Agent AI

Chat interface powered by Claude AI. Ask "Which campaigns are above 40% ACoS?" and get an answer plus a chart. No SQL required.

๐Ÿ”” Monitor Agent AI

Runs every 6 hours. Flags stock below 7 days cover, ACoS above threshold, sales drops, ROAS issues. Sends alerts to WhatsApp automatically.

๐Ÿ“ฆ Inventory Tracking

Stock levels pulled from SP-API. Days-of-cover calculated per product. Never get caught with an out-of-stock listing again.

๐Ÿ‘ฅ Team Management

Assign account managers to specific brands. Role-based access (Owner / Manager / Viewer). Each AM sees only their assigned accounts.

Built on Amazon's Selling Partner API

MerchMan integrates with Amazon SP-API to securely access seller data on behalf of authorized sellers and agencies.

Finances API

Settlement reports, order fees, refunds, TCS/TDS deductions, net proceeds.

Sales & Traffic API

Daily sales, units, page views, sessions, conversion rates per ASIN.

Advertising API

PPC campaign performance, spend, ACoS, ROAS, keyword-level data.

Listings & Inventory API

Product catalogue, FBA stock levels, reserved units, days of cover.

Marketplace: Amazon India (A21TJRUUN4KGV) ยท Authorization: OAuth 2.0 (LWA) ยท Data access: read-only ยท Sellers authorize MerchMan via standard SP-API OAuth flow

Currently in private pilot

MerchMan is running a private pilot with select Indian brand marketing agencies. Request access to join the waitlist.

Request Early Access โ†’